Mattel Reveals Hasbro-Style Throwback Toy Series for Spring 2017

© by WWE

One of the many exciting toy-related announcements coming out of SDCC this year, Mattel revealed that it has partnered with WWE to release a new line of “vintage-styled, feature-packed WWE Retro action figures”. Clearly a throwback to the 90s era series of WWF Hasbro figures, these new toys will be available exclusively at Walmart starting Spring 2017 and features a mix of both “old school” (Undertaker, Ultimate Warrior) and “new school” (John Cena, Brock Lesnar, Roman Reigns, Kevin Owens) Superstars.

While it looks like Mattel is bringing a colorful pop and polish to the retro aesthetic, these new figures look pretty freaking spot-on to their Hasbro counterparts. I guess time, and profit margins, will tell whether or not Mattel will continue to expand this series, but it sure would be great to see them tackle even more classic wrestlers. I think the world deserves another Adam Bomb figure. Amiright?!

Never heard of the WWF Hasbro action figure line before? Check out the latest issue of our Strange Kids Club Magazine for a complete retrospective on all eleven series and Hasbro’s other WWF-related merchandise!

Written by Rondal

Rondal is the Editor-in-Chief of Strange Kids Club and a creative instigator who tackles each day with Red Bull-induced enthusiasm and a mind for adventure. Rondal has written for other sites including Rue Morgue, Fuel Your Illustration and Bloodsprayer. His obsession with horror movies, 80s animation and action figures is considered unhealthy by medical professionals.

2237 posts
  • Hopefully the fingers won’t break off these figures like they did on the ones I had as a kid. My Hulk and Warrior figures with their SLAM ACTION were eventually just flipping the bird at the other wrestlers. Jerks.

    • Hahaha…sounds like the type of “action” feature WWF would release during the attitude era.