What is the ‘ParaNorman Stop-Motion Zombie Lab?’

We may have a little over a month left before the stop-motion monster movie, ParaNorman, hits theaters everywhere but the marketing machine has only just started (and I couldn’t be happier). Imagine my surprise when a “secret” link appeared in my inbox last night with a strange title and an even stranger message.

Offering little explanation as to what the ParaNorman Stop-Motion Zombie Lab is, the video features Producer and Lead Animator, Travis Knight, providing an awe-inspiring look behind the scenes of the film as well as a brief introduction to how stop-motion animation works. Between promos like this one and the detailed documentation of their ParaNorman Instagr.am account, Laika is looking to put strange kids like myself in animated heaven!